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this post was submitted on 16 Aug 2023
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Reminds me how McDonald's lost their Big Mac trademark in the EU.
They had registered it as a restaurant name among others. So the EUIPO invalidated their big mac trademark, when they tried to get a restaurant chain called Supermac to change name. https://www.forbes.com/sites/ceciliarodriguez/2019/01/16/how-mcdonalds-lost-its-big-mac-in-europe/
It appears that the trademark was at least partly restored earlier this year, but I am not sure. I'm no trademark lawyer.