These two things overlap under capitalism, as doing right by your customers is only required if not doing right by your customers affects your profits.

We definitely want them to sweat.

The only way I see that happen is having the tools and ability to pirate any and all media like we had back in the napster days. That's the only time I've ever seen these companies scared. A petition I don't think will do much. Plus not only is there this issue. There is also the issue of groups now targeting the way funding works like on steam. Payment processes are now being used to apply pressure where certain groups do not like the content.

The solution was always to defend and protect the people who cracked and pirated content. But I think they were all locked up and threatened.