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this post was submitted on 19 Jul 2025
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When you make a CitizenWatch article into a meme (congrats OP):
https://citizenwatchreport.com/sp-500-just-hit-an-all-time-high-meanwhile-60-of-americans-use-afterpay-for-groceries-first-time-homebuyers-have-fallen-to-24-from-50/
I mean this sincerely: Am I missing something in their sources? None of their three sources about BNPL support the "60%" number for groceries.
https://www.forbes.com/sites/markfaithfull/2025/04/28/american-consumers-turn-to-buy-now-pay-later-for-groceries-as-high-costs-bite
https://pueblostarjournal.org/news/2025/06/03/shopping-buy-now-pay-later-groceries
https://www.cnbc.com/2025/04/26/americans-groceries-buy-now-pay-later-loans.html
CNBC mentions 60% of general admission tickets for Coachella being BNPL sales.
It and the other two articles state 41%-43% of generally surveyed people simply stating they used BNPL last year, not for what.
I'm not seeing any source for "60% of Americans using BNPL for groceries", and anecdotally that doesn't match anything I'm hearing/seeing in my day to day life. Economy's shit, but this feels a little "narrative"-y for my tastes.
Conversely, roughly 10%+ of the US has a negative net worth, ie, they owe more debt than they have assets.
https://www2.census.gov/library/publications/2024/demo/p70br-202.pdf
And I say 10%+ because this is from 2022, and in general, credit scores have been nose diving and car/home loan delinquencies and tenant evictions have been skyrocketing, since 2022.
We've also got roughly ~40% at least using BNPL for something.
We also know that ... having a negative net wealth is, while not exclusive to poorer people/households in terms of their yearly income... it is much, much more strongly correlated with that.
Though this may change in 'fun' ways now that the housing market is collapsing, bye bye remnants of the 'middle class'!
So anyway, I think a more realistic number for uh... people who are worse than living paycheck to paycheck, people who are actually living paycheck to loan repayment...
Its somewhere between ~10% and ~40%.
... Which is still really fucking bad, as that means something aporoximating a quarter of society sre now just literally debt slaves.
...
So basically, we have:
A ~20% debt slave class,
A ~50% exploited and struggling worker class (who is often in total denial about this being the case),
A ~25% petitie bougeois, decently paid worker / small business owner class (who routinely gaslights and belittles everyone below them, and aspirationally sucks off and praises those above them),
A ~5% capitalist owner class, that gets astonishingly more powerful and wealthy as you increment up each percent and then tenth of a percent, etc.
Oh, sorry. I'm definitely not trying to argue against the idea that the economy is shit or that the ever widening chasm between the "classes" is a massive fucking problem.
I'm fairly outspoken online about how I feel like the social justice movement (while critically important) that rose out of the ashes of Occupy Wallstreet was a ploy to get everyone below the 1% fighting each other. Won't go as far to say the only war is class war, but it's for sure the most inportant one.
I was specifically focused on the headline's claim of 60% using BNPL for groceries. We shouldn't need "alternative facts" to make our point.
I didn't think you were arguing that, no worries m8.
I was just trying to throw in some relevant numbers to attempt a more realistic estimate of the situation.
I agree with you that the 60% figure for BNPL is not actually evidenced, and is likely an exageration, so I tried to do the author's work better than they did and come up with a more defensible figure.
I used to be a copy editor for a while, and oh man, yeah, it absolutely annoys me to no end when a person tries to argue in a direction I generally agree with, but they do so sloppily, with bad citations, logical leaps, lack of approoriate levels of knowledge leading to them making inferences and deductions that do not actually follow.
Great search, thank you!