Aron continues, “And second — those moviegoers are also seeking value on concessions. While moviegoers are not required to purchase any food or drink to take advantage of the ticket price discounts, there is an opportunity to add incremental snack purchase revenues for AMC on Tuesdays and Wednesdays.”

We have NCG and Celebration Studios where I live. They continue to raise the cost of concessions, to where it costs at minimum $50 for my son and I to go to the movies, get a large popcorn and 2 drinks. It’s getting ridiculous, so much so that we rarely go. When we do go, we choose NCG, and usually choose the Extreme 2D. When we saw Wakanda Forever, the sound dropped out twice, and then the picture dropped out as well. As in, the audio/video just stopped until I went out to get help, 3 times. After the third time, I asked for some sort of refund. They gave us 2 tickets to a regular showing, not an Extreme one like we had paid for.

$50 for 2 people to go to the movies is insane. Hell, they removed the flavored salts for the popcorn a couple of years ago, and now sell mini bottles of them at the concession stand. I understand that they make their money off of concessions, but something has got to give. Hell, they’ve raised prices and also shrank the actual sizes of the drinks and popcorn buckets.

We used to go to the movies often, but now maybe twice a year; the cost is just too high. If they brought their prices down to a more reasonable level, I bet folks like us who used to go once a month or more would be more apt to return. As it is, I just wait for movies to come out on streaming services. They are shooting themselves in the foot. But I get it, if there isn’t unlimited growth year over year, then they must extract more, while providing less service and inflating prices of everything they offer. 🙄