It looks so marketing driven.

We are in decades of video games. Look at very old game and assess how "ugly" they are by today's standard while at their time they were "the best graphics ever seen in history!" or something.

And so, the big question: we were having fun with games decades ago already. If graphics were part of the fun, your brain should explode under the immensely higher level of fun you have on modern games vs 20y old games. And… well…nope. Same as before, just higher expectations.