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As I said when he had his 100 day rally... "Why does a sitting president need a fucking rally?" He was just elected.
He's only in it for the money and the ego boost.
Trump does not want to be president he just wants the ego of appearing like he is on top.
Him being president is however very useful to some powerful people.
The rallys make more sense if you think about them like a pacifier to keep the baby satisfied.
Narcissistic fuel
Conman needs marks
Its not explicitly ego like the other commenter said, but also facsist need to be constantly under attack, whether by immigrants or most likely now shifting to "anti American protestors" or whatever rhetoric they find effective to get their reactionary audience scared. They'll trust their supreme leader will protect them from whatever the enemy of the day is. By campaigning he can do what he did to win the election, lie so much that the main narrative parroted across the consolidated media environment will be his fearmongering. Same strategy, differnet time. I'm certain the attacks will be directed to US Citizens now, political enemies, specifically.