Yeah.

Like in plenty other behaviours which are fairly or unfairy socially expected but are not in fact natural for everybody, it makes sense that most shitbags socializing with friends will act in ways that are "what friends are supposed to do" because they know that's what's expect of them by others, rather than doing what they actually want to do.

Personally I think what we're seeing is probably the "weakening of the power of social shame" or at least a shift in what is shameful, than a shift in people's true selves.