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Marathon Delay Likely as Sony Cancels All Paid Marketing Plans
(thegamepost.com)
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this post was submitted on 25 May 2025
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They don’t really need marketing. They need an enjoyable game. I just don’t think that’s going to happen. Some "Bungie" fans will play it like it’s the greatest thing ever but it will have minimal appeal to general gamers.
It's baffling that they decided to take the Marathon IP and do this with it. If this had been a single player game in the vein of the originals, it would have made sense - they'd capture the attention of people who played it in the 90s and wanted more of that. Who is this supposed to appeal to? I strongly doubt there's much overlap between people who enjoyed those games in the 90s and people who want live service extraction shooters today.
Beyond that, there aren't many people who want extraction shooters, period - much less one that's live service, PvP only, and isn't F2P
This thing is going to end up worse than Concord