When $40 is half price, I will generally pass as if it were $80. There is a glut of amazing content out there for $40 or less, and much of it is truly inspired indie work. When your half-price game is competing with great full-price indie titles, I will continue to ignore your overpriced corporate muck.

I mean 50% off and still being $40 still sounds like a terrible deal

Borderlands 3 is in a free giveaway after a year or so on Epic Games. The sales must be abysmal to give a flagship franchise away for free, because of Randy being a bitch and insist exclusive is good. This will hopefully bite them back like last time.

I honestly think it will sell a lot because most gamers won't be able to control themselves.

Or get it second-hand off G2A or CDKeys.

I'm never paying $80 for a video game.

I got Borderlands 3 about a year after release for less than 5€, I can wait.