The price surge has shifted shoppers’ expectations, and many have begun to make peace with much higher costs, however grudgingly. The average price consumers say they’d pay for a dozen eggs is $5.56, the market research firm Numerator reported last month, up sharply from $4.90 in January.

“This increased willingness to pay over the past few months indicates consumers are growing accustomed to higher egg prices, either consciously or subconsciously,” the researchers said.

And it isn’t just eggs: Many shoppers are bracing to pay more for groceries overall as they shift focus toward covering essentials.