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beef has been pushed politically and economically by the government and corporations for 4 centuries in america. its just as much as a core part of american imperalism as is their war cimes. beef has been marked as an american pride thing and it continues to be that. i dont have solution on how that can be changed, we can try organizing, protesting, reducing beef production and subsidies to start but i dont have a full plan on trying to end this century-long propaganda.
the only thing i can say for sure is that telling people to just change diets isnt a real solution, our voices can never be as loud as marketing and subsidies. and we cant possibly bring massive change for something as core to america as beef by just telling people to stop consuming it. it will be a gradual but political and higher level change than individual level change. i wouldnt stand in the way of those who do boycott obviously, but its always important to realize that spreading a message is a valuable and limited currency, so first political action (i.e. protests, organizing, communal work, maybe voting) then consumer choice discussion