The only truly "good" consumption is to only use local products ethically produced from members of your community. The further you get from that, the more opportunities for the transaction to stray from "not good."

It is very difficult or impossible to be 100% good.

When I consider this, my main concerns are "do I want to give money to this company?" and "is there a morally better alternative that meets my needs, including going without?"

Once you answer those questions for yourself, you should have a better idea if you want to continue doing business with them.