Religion professor Bradley Onishi, host of the "Spirit and Power" podcast, pointed out to Salon that there is "a long history of the evangelical subculture and the conservative Christian subcultures wanting to find mainstream legitimacy" by grabbing onto any celebrities they can claim are one of them. In the 90s and early 2000s, Onishi noted, evangelicals hyped everyone from U2 and Creed to Jessica Simpson and Katy Perry as "crossover Christian figures" who could sell the larger world on the idea that Christianity is hip and cool.

Brand, however, represents a disturbing twist to this saga: the willingness, in the era of Donald Trump, of right-wing Christians to scrape the absolute bottom of the barrel to get this validation.