this post was submitted on 26 Mar 2025
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This is exactly how Trump built himself up. As early as the 1970s when Trump was just starting to do his own ventures New York newspapers and editorials would jeer at him for being the biggest damn blowhard they ever saw. Someone who would promise the world and deliver nothing.
Yet this attitude worked... he managed to built a brand around himself as the successful businessman who, ironically, had no businesses successes. By the late 80s he was actively mocked by so much media it wasn't funny. Everything from sesame street to the 87 TMNT cartoon to the infamous Back to the Future 2 portrayal. It didn't stop there. It continued into the 90s with the villain in the 1993 Super Mario Bros movie being heavily based on Trump, as well as the villain in the 1994 movie Time Cop.
Everyone from playboy to a ton of other magazines. Despite all this he STILL managed to somehow maintain that image, and while it waned, the Apprentice somehow convinced people again that he was a business genius when he was the farthest thing from it.
He was not in isolation, of course. The libertarian movement had been growing and the idea that the US did not need a politician, but a businessman, as a president and that it needs to be run like a business and not a country had been building momentum for decades before his entry into politics.
If that movement didn't exist Trump would still be a failed businessman and probably have been thrown in prison a long time ago.