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Internet forums are disappearing because now everything is Reddit and Discord. And that's worrying.
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Discourse already exists (and most big companies use that).
Also you can see many other things on Reddit or Discord too (or the internet). Im not sure how that is a point against federation. If companies really want to control everything they can create their own instance (like KDE's lemmy instance).
They can defederate everyone from their instance to get an "unfederated" instance but again it changes nothing imo.
In fact defederation is a negative since now you have to worry about new signups, moderation, etc. While in a federated instance, you can leave moderation to other instances and only allow team/company members on your instance. Users can sign up on other instances and still be able to interact with your instance for support, help and other stuff.
They are going to moderate their communities, if its unfederated, you don't have to worry about moderating (or the lack of) on any other instances communities at all.
Thats going to be too confusing for a lot of users - they just want to sign up and complain about/discuss things.
It depends if they are saying, we have a community on lemmy (federation fine) or saying, here is our official forum thing (federation bad)