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Apple Loses $1 Billion Annually on Apple TV+ | Report
(www.thewrap.com)
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this post was submitted on 20 Mar 2025
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[moved to piefed] movies
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Apple is producing original content that they own, it’s not going anywhere and will produce “value” for them in perpetuity.
And if they’re cash strapped they can sell the license for, say, Ted Lasso to Netflix.
I don't know the latest value but in 2023 Apple had like $162 billion in cash reserves on hand. Burning a billion a year is nothing especially as you say they're just 'art banking' it for the future.