The growth in 2025 has been staggering, ngl. And this is the kind of thing which converts from a trickle to a tsunami very quickly. It never happens with one shock. But a consistent amount of enshittification shocks. Reddit's desperate struggle for profitability practically ensures those will keep happening, so this is all inevitable at this point. The only thing that is uncertain is whether digg can recapture the fleeing masses who are not cognizant of the dangers of corporate vc-backed enshittification yet, like bluesky did to Twitter.