That's why I looked at the ratio of people discussing Superb Owls versus people discussing the halftime show. People who are posting pictures of owls on the superbowl hashtag clearly do care about it, just in a different form

Lemmy is still quite USA centric. [email protected] is a good example:

Same for [email protected]

[email protected] has been started as an alternative.

As someone who watched the super bowl and actively looked at posts in the fediverse on my second screen, I think that @[email protected] missed out on posts because he looked under the "superbowl" hashtag which had been taken over by people posting owls. Quite a few posts about the game and the halftimeshow happened under inconsistent hashtags like #nfl, #sblix, #superbowllix, #halftimeshow, #superbowl2025, #superbowlhalftime, #kcvsphi, etc. Some people used no hashtags at all and I found their posts by fulltext-searching for terms like "Mahomes". Mainly seemed to me like people werent in agreement with each other on which hashtag to use for their posts.