this post was submitted on 08 Aug 2023
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Me too. I feel like no one pronounced it jif before they said that, and now we have to have an eternal debate over it
That’s literally how every programmer pronounced it before it became an Internet sensation. It had a marketing campaign to “sell” the format because that’s how new standards were created initially. They explicitly chose to name it after the peanut butter because it allowed them to give it a catchy phrase to sell it even better “choosy developers choose gif”.