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Those YouTube ads everyone hates made $10.4 billion in just three months
(www.pcgamer.com)
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this post was submitted on 08 Feb 2025
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And that's probably what will kill them as payouts get worse and worse making other platforms more attractive as you're not losing as much. A lot of YouTubers I follow seem to becoming more and more reliant on Patreon as ad revenue goes down.