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Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated (originality.ai)

submitted 12 hours ago by [email protected] to c/[email protected]

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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.

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[–] [email protected] 23 points 9 hours ago (1 children)

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

[–] [email protected] 2 points 8 hours ago (1 children)

surely at some point advertisers will put 2 and 2 together when they stop seeing results from targeted advertising.

[–] [email protected] 4 points 4 hours ago

I think you give them too much credit. As long as it doesn’t actively hurt their numbers, like x, it’s just part of the budget.