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Bluesky teases paid subscription, Bluesky+, in new mockup (techcrunch.com)

submitted 2 days ago by [email protected] to c/[email protected]

106 comments fedilink hide all child comments

cross-posted from: https://lemmy.zip/post/27733087

Social networking startup and X competitor Bluesky is working on subscriptions. The company first announced plans to develop a new revenue stream based on the subscription model when detailing its $15 million Series A back in October. Now, mockups teasing the upcoming Bluesky subscription, along with a list of possible features, have been published to Bluesky’s GitHub.

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[–] [email protected] 3 points 2 days ago (2 children)

One of the big problems with the 2 tier system you describe, is the most valuable users to advertisers are the ones with the type of money to pay for a subscription to not see ads. So by having an ad free version, you are devaluing your platform to advertisers. I'm not saying the 2 tier system can't work, it does for plenty of things, but it is why a lot of websites don't offer it, or avoid it for as long as possible.

[–] [email protected] 1 points 1 day ago

This isn't really much of an issue, practically speaking. The likelihood of someone buying a subscription is different than buying a product from an ad.

For instance, while I'm highly likely to pay for a subscription to a streaming service that lets me watch videos from creators (in my case, Nebula) I'm not likely to buy any products from a sponsorship or YouTube ad. (and haven't, thus far)

My likelihood of paying for a product in an ad is entirely separate from paying for the service those ads are on, and this is commonly true for many people.

If there's an independent news outlet I want to support, I'm going to feel more inclined to pay them than I am to buy a product in an ad, just because each carries different incentives for me. I want to support the news outlet, I don't want to buy a product somewhere else.

This is anecdotal, and I understand that, but as someone else had also mentioned before, even companies like Netflix are promoting their revenue from the ad tier, and having both is a good mechanism to keep the business afloat and allow it to acquire customers who don't want to spend too much.

[–] [email protected] 2 points 2 days ago

Where have you heard about that?

I can think of a counter example in how Netflix is boasting about the revenue of its cheaper ad tier.