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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
If you need a rear light or not actually varies state to state. The reflectors are fed policy and that's why all bikes sold in the US have them. The siren thing seems to be because kids were rigging sirens to their wheels attached to a chain and being a general nuisance at some point in the 50s. That said, that's about all a car would hear that's not electronic. That or an canned air horn.
https://m.youtube.com/watch?v=PpQFt3biKMA
A video of the wheel siren in action.