It's the last part where we disagree. I think that pushing efforts that make people feel like they did thier part makes them complacent to pushing against industry or others. In some cases the individual effort touted is something that few people will end up doing because of how inconvenient it is. So they will feel they can't demand better of industry and others. And in the case of this leaves stuff, it is something that excuses inaction, so people will feel like they did their part so the result isn't thier fault, and thus not thier problem anymore. And of course everyone loves a post supporting inaction because it makes them feel better about themsleves for not getting around to something they thought they should do. That makes it very popular. As such it drowns out messages about the larger causes and solutions.