this post was submitted on 03 Aug 2023
437 points (96.6% liked)

Technology

59581 readers
5049 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
437
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)
submitted 1 year ago by [email protected] to c/[email protected]
89 comments fedilink hide all child comments
 

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 9 points 1 year ago

Disney runs multiple brands. They ran family friendly films mostly under Disney and pg-13 type content under another (more complicated now after their buying spree).

Discovery absolutely should have done something similar. Show films intended for mature audiences under HBO. Run family friendly content under Discovery. Make them both under the same umbrella (HBO Discovery, perhaps). Create subscriptions for one or the other or both from the same app. But don’t throw away the HBO brand!