From the article:

"We work hard to build great products, and what consumers do with those tools is up to them — not Apple, and not broadband providers," Cynthia Hogan, VP of public policy at Apple

Prove it, then. Unlock the bootloader. Allow us to install our own apps. Let us install our own OS on the hardware. I get they don't want to open source their iOS, that's fine. They say "what consumers do with those tools is up to them", but then they lock those tools down TIGHT. Actions speak much louder than words. They say those tools are ours? They need to show us that this is true.