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Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy (blog.mozilla.org)

submitted 1 month ago by [email protected] to c/[email protected]

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MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has

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[–] [email protected] 2 points 1 month ago

PPA does not reduce any tracking data that currently exist in ads, but it does collect extra data without consent.

And since this is targeted for the "normal user," that makes its label much more deceptive. People might assume disabling it will decrease their privacy, which is untrue in every sense possible.