this post was submitted on 21 Sep 2024
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All excellent points. The trajectory of the current laptop market is the MacBook. One system on a chip with integrated RAM and an SSD. These are light, high performance, and long battery life. Repairability is difficult and upgrades harder. This type of laptop is good enough for most people and sells great.
Having a highly configurable machine is the opposite of the MacBook. There’s probably a market for the Framework laptop. It fully leans into being configurable and repairable. That gives the user a bigger sense of control. They don’t feel dependent on huge corporations. It’s not just a feeling either. Other companies don’t want their customers to repair or exchange anything on their laptops and will void the warranty if you do it. Framework is the opposite as it encourages their customers to assemble and replace parts themselves.
Customization has become huge in the PC market, especially among gamers. Framework is smart to try and fill this individualist niche. The marketing works well, just like you said. I find the programmable LED modules quite charming for example. The option to buy the laptop as a kit for me to assemble myself also sounds fun.
Empowerment is what the marketing sells to their customers. Few people really need this product, but many find it desirable.
Agree that the macbook IS the "future" (really present), same as it was with phones, because a single monolithic SOC is much easier to manufacture and has massive power and energy benefits. That said, I do like that "new" PCAMM2 format since it does wonders for making even those kinds of systems upgradable... to the extent you would upgrade.
And a macbook with a lot less glue and signed parts is kind of what I think we SHOULD be striving for.
That said, gonna nitpick a bit
Again, define "configurable" and "repairable" because the former is buying dongles and the latter is not too dissimilar from other (non-apple) laptops on the market
Ah, so we are paying the security blanket tax. Farmework makes me feel warm and fuzzy so I should give them money?
Again, actually check out the landscape. Apple are fucking assholes and always will be. But when even frigging Microsoft is making fairly repairable devices (lots of glue but https://www.ifixit.com/Guide/Microsoft+Surface+Pro+4+Screen+Replacement/60348 )?
Mostly it sounds like you are reading that marketing schpiel I alluded to. "Companies aren't your friends and all want to fuck you in the ass. Except Framework. We are your friends"
Probably the biggest thing that happened to PC gaming specifically in the past decade is the Steam Deck. Which is a minimally customizable handheld computer
And good for you. Personally, I would rather do my zany projects with random crap I got off ebay or build some gunpla. But... I am not going to tempt fate by saying I would never even consider buying a 1k USD model kit.
On that I 100% agree. I just... wouldn't call that a positive.
Yes, that’s what they’re going for. A personal computer is a machine people spend a lot of time with and develop an emotional attachment to. People can buy this laptop and gain status among their peers by supporting the ideas of repairability, being against planned obsolescence, for Linux, and open standards. Owning this laptop can make you feel as part of a movement for a better world.
Sure their claims might not fully hold up to scrutiny. However that doesn’t matter much if you’re emotionally invested in the ideas.
You don’t have to give them money as their product doesn’t seem to be for you. Your priorities are different.
I myself use a MacBook Air with a big ass thunderbolt dock on my desk attached to it. Apple as a corporation sucks for many reasons, but they make some good products.
Overall Framework laptops reminds me of the Fairphone.