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So how does lemmy make money?
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Others have answered the crux of your questions, which is that it's basically donations... either from the admins by providing free access to their server, or by the community through Patreon or whatever.
But to put into context how much money we're talking about...
Now, if you count admin/mod time and expertise, of course... those costs would be huge. But those people either volunteer or get a bit of money from non-profits. But the hardware costs are modest.
Do note, HOW they are hosting, pays into this a lot.
I have a server I host things on here locally-
256G of ram, 32 cores/64 threads. 130T of storage. Nvidia Tesla GPUs. Coral TPUs. Lots of NVMe too.
It costs 20-30$ of energy, along with internet use-costs.
Hosting, something of that scale in the cloud, would be outrageously expensive. However, here in my local home-datacenter, with redundant power, internet, and everything, its honestly not that bad.
And- I assure you, there is redundancy. My lemmy had basically no downtime AFTER getting hit by a tornado, and power to the city being out for most of the week.- > https://lemmyonline.com/post/3751