this post was submitted on 11 Sep 2024
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After 155 years, the Campbell Soup company is changing its name (www.cnn.com)
submitted 1 month ago by [email protected] to c/[email protected]
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"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

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[–] [email protected] 8 points 1 month ago (1 children)

At least it's a relatively minor change, they won't lose 155 years of brand recognition.

[–] [email protected] 3 points 1 month ago (1 children)

Right I thought they were dropping the name which would be stupid, but they're just removing the "soup".

[–] [email protected] 1 points 1 month ago

Well it was either drop the word soup completely, or put it in quotes on the label.