this post was submitted on 24 Aug 2024
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That price held untill atleast 2012, that's a solid 5 dollars of increase in just over 10 years. I could totally be talking out my ass
Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he's in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.
So you'll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches
This chaps my ass almost as much as the beefy 5 layer burrito