this post was submitted on 23 Aug 2024
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Xbox’s ‘Exclusive’ Video Game Strategy Leaves Everyone Confused (www.bloomberg.com)
submitted 2 months ago by [email protected] to c/[email protected]
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But since closing the Activision deal last fall, Xbox has made a series of moves that have left fans and analysts baffled about its overall strategy. It has laid off thousands of staff, shuttered studios and been unable to articulate a consistent message about how it plans to release games. Xbox fans assumed those big acquisitions would lead to more exclusive games that helped justify their console purchase, but the opposite has happened.

Early this year, Microsoft began putting some of its former exclusives on PlayStation, starting with smaller, older titles such as Hi-Fi Rush. This week, the company announced that another big, new title will follow the same route. Indiana Jones and The Great Circle, coming in December to Xbox and PC, will arrive on PlayStation in the spring of 2025.

Ditching console exclusives is good news for players who can only afford to stick to one piece of hardware. And Microsoft was able to squeeze the Activision deal past regulatory scrutiny in part because it promised to continue releasing Call of Duty on PlayStation. But Xbox’s release strategy has been so confusing, it requires a massive spreadsheet and a full-time job to keep track of it all.

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[–] [email protected] 11 points 2 months ago* (last edited 2 months ago)

Worked for Blizzard before all the Xbox layoffs... The confusing actions are mainly because the gaming division is now it's own company within Microsoft and responsible for its budget and making revenue for the first time in XBOX's history. The leadership level all got promotions and new titles, they shared new org charts to everyone, and then the layoffs and closures began almost immediately. It's no longer about making their user base grow but about making money so expect their games everywhere and to see Game Pass lose features and raise prices.