to me it seems like just another fad created for consumerism to make some people super rich by exploiting people's desire to play a game and turn it into an addictive consumerist obsession (constantly creating new characters to keep people having to buy new things to play/win, making limited edition consumer items, heavily marketing to vulnerable children just like mcdonalds used to do, etc).

but I am in favor of letting people enjoy things, so have fun. i'm not going to stop you.