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[–] 20 points 2 years ago* (2 children)

The funny thing is that Starbucks isn’t even “luxury”, their product is mediocre at best and mostly mocked by coffee enthusiasts

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  • [–] 4 points 2 years ago (1 child)

    It's affordable status.

    I doubt say, a Gucci handbag is of significantly greater quality than a handbag one might buy from target, but the former has that sweet, sweet logo.

    Also, see Payless sold discount shoes at luxury prices — and it worked

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  • [–] 2 points 2 years ago (1 child)

    No one thinks anyone has status because they drink Starbucks though

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  • [–] 3 points 2 years ago

    It's not what other people think. It's what the Starbucks customer perceives what other people think.

    On the rare occasion that I buy retail coffee, it's usually from the Race Trac gas station which has machines that grind the coffee beans and brew it fresh by the cup - nothing to erect a historical statue over, but a solid coffee for a low price.

    When Starbucks loving coworkers see me walk in with my ghetto gas station coffee cup, they'll generally mock me for it.

    So I suppose you and I each have our own anecdotal data samples, and they apparently vary from each other quite a bit.

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