Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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I'll be playing devil's advocate here just for a moment (despite the huge ecological, moral, political and economical costs) :
So... yes I also don't think the hype is justified but IMHO it's quite clear that providing a solution that makes an interface easier to get some OK-looking result would appeal to masses. That means a LOT of people get their hopes up about potential empowerment and a few people ride that bubble making money on promises.
PS: for people interested in the topic but wanting to avoid the generative aspect I believe https://en.wikipedia.org/wiki/Semantic_search is a good starting point.