this post was submitted on 27 Jul 2023
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One step along the path to their final endgame: where each subreddit is basically owned and controlled by relevant brands.
I wouldn't even see a problem with doing so, as long as it's transparent. The users could still operate alternate, brand-independent versions of these subreddits.
This raised an interesting question in my head. How would the community respond to a brand/corporation hosting their own Lemmy community?
There are a few businesses I truly would not mind having an official place for community discussion and feedback. But like, not the GAP or Hobby Lobby. Those guys can fuck right off. But I personally have to realize some people want those communities as much as I want the things I like.
So where on earth would the line be drawn between useful and spam?
As long as it's transparent, why not. If the brands community isn't good then people just won't interact with it.
I think the question would be are the brands going to pay for the server?
I'd rather have brands host their own Fediverse spaces than have official subreddits. For brands that are truly toxic they can be fediblocked from all the major instances, but generally I would only recommend that for extremely offensive brands.
It seems more official to run your own forum anyways. This wouldn't be much different than companies running regular forums except now you could interact with them from an account you already frequently use on other platforms. It would make it a lot easier to interact with than registering an account just for a brand-specific forum (that you then have to remember to visit occasionally if you want to follow discussion).
A downside to this is that when (not if) a company decides it doesn't want attention to an old product, the instance would be killed and all content lost.
True, I guess I don't know how this works when it comes to federation. From what I understand, federation works by mirroring content from one server on another (so your local server has a copy of the remote communities, you interact with them on your instance and it then uploads any changes back to the original instance).
Does this mean that mirrored communities work as archives? If the original instance goes down, can you still browse the copy of it on any other instance that federated (and interacted) with it?
I think companies hosting their own instances, locked down so only employees can be mods, is a smart idea for companies. Instead of giving editorial control, and ad revenue, to a third party, they get to retain control over their brand without intermediaries while still being part of a larger community for discoverability.