this post was submitted on 14 Jul 2024
681 points (95.6% liked)

Technology

59038 readers
3747 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

In 2023, Google and Microsoft each consumed 24 TWh of electricity, surpassing the consumption of over 100 nations, including places like Iceland, Ghana, and Tunisia, according to an analysis by Michael Thomas. While massive energy usage means a substantial environmental impact for these tech giants, it should be noted that Google and Microsoft also generate more money than many countries. Furthermore, companies like Intel, Google, and Microsoft lead renewable energy adoption within the industry.

Detailed analysis reveals that Google's and Microsoft's electricity consumption — 24 TWh in 2023 — equals the power consumption of Azerbaijan (a nation of 10.14 million) and is higher than that of several other countries. For instance, Iceland, Ghana, the Dominican Republic, and Tunisia each consumed 19 TWh, while Jordan consumed 20 TWh. Of course, some countries consume more power than Google and Microsoft. For example, Slovakia, a country with 5.4 million inhabitants, consumes 26 TWh.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 33 points 3 months ago (3 children)

I originally read that as 'Google and Microsoft hold more power than most countries', which is also true.

[–] [email protected] 5 points 3 months ago

Very true. I've seen how politicians of some countries do a complete lap-dance whenever a FAANG company entertains the thought of building a datacenter in their territory.

[–] [email protected] 4 points 3 months ago

Weird metric, but pretty sure UGGs or KitchenAid hold more power than Lichtenstein or Tuvalu, so not unique to tech giants.

[–] [email protected] 3 points 3 months ago

It's definately cheaper to have some in-house power plants than to pay utilities for the electricity more often than not, and hydroelectric or battery storage might also be cost-effective at times, although I'd say a bit less so than generation.