As an atheist, I had to ask myself how I know people are worshiping a god. In the US, it seems to boil down to a few things:
- Giving money to an organization in order to participate with the community
- Showing obedience to authority by allowing them to dictate some (but not all) of one's behavior
- Being hyper-focused on how the organization got to where it is today and whether what they do today aligns with its initial values and goals
- Performing rituals in hopes of causing specific outcomes
Based on this, I am already worshiping Apple.