Technology

They used it to give away Teams to existing customers then force through price rises later by adding functionality behind additional licenses. They also leveraged Teams to sell a significant amount of conference room equipment that was running ~~Skype~~ Teams. Its likely Microsoft will start to use the embedded Teams usage to push up prices of their core M365 licenses, E3 and E5.

Its also heavily tied into Entra, Exchange, and SharePoint Online as its really three raccoons in a trench coat so its hard to fully use Teams without using those products, which must also be licensed, usually via a E3 or E5.

The timing of it being coincidentally when COVID hit meant everyone wanted a chat and meeting product, so good fortune paid a part as well. Also a lot of organizations wanted off Skype right around this period, so really fortunate timing.

It's a play by monopolys. They create a large platform (often free to start), integrate it with a bunch of other stuff, then charge you to use it. They can use the invested cost to leverage anyone on the platform, because it's often an expensive lengthy process to halt processes. The ruling is essentially stating that Microsoft either needs to allow non Microsoft accounts to chat on teams or allow you to remove your word subscription without affecting your email. Both of those are good things for consumers, but Microsoft wants to hold all of the cards on all sides, and start offering bundles like cable companies. All just to limit your options and squeeze you when they want more.

They need to split up Big Word and Big Excel next.