It was never for you, the user. Like any advertising company, DuckDuckGo wants to reduce the cost of predicting what products its user will buy, which, at this point, means harvesting your thoughts and asking an AI model what you will buy, even if you've already left.

TAKE MY SHIT JOB IF YOU WANT JUST DON'T MAKE EVERYTHING ELSE WORSE AS WELLL

That rate of profit do be declining. I forget what pod was talking about it, but they were saying that tech execs think this will be what returns them to the good old days of high profits.