The Enshittification continues. Slightly better than Google because you can at least turn it off, but still on by default! Turn that shit off if you use DDG!
It was never for you, the user. Like any advertising company, DuckDuckGo wants to reduce the cost of predicting what products its user will buy, which, at this point, means harvesting your thoughts and asking an AI model what you will buy, even if you've already left.