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Elon May Have a Huge Issue Because Microsoft Owns the “X” Trademark (futurism.com)
submitted 3 years ago by to c/news@lemmy.world
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[–] 19 points 3 years ago* (last edited 3 years ago) (1 child)

Trademarks only cover very significant uses. Microsoft can (and apparently did) trademark X in connection to the Xbox, so competitors can't make a game console called an XStation or PlayStation X, but people not making video game consoles aren't affected.

[Edit: Man, Lemmy is weird. I deleted this comment right after posting it because I thought it was redundant. I only undeleted it because I saw it was the top-rated comment in its sub-thread.]

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  • [–] 2 points 3 years ago

    You can also protect colors. Like there is a defined "target red" and "home depot orange" (probably a twitter blue that I guess will be up for grabs soon). You could use that orange to open, say, a day-care, hair salon, or auto-shop, but not a hardware store. Basically if you can show it would cause consumer confusion you can protect it.

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