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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 3 years ago by to c/technology@lemmy.world
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[–] 390 points 3 years ago (15 children)

A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain "This is a new platform" and that makes switching mentally easier.

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  • [–] 221 points 3 years ago (4 children)

    You've been considering leaving Twitter for a while, and suddenly one morning the bird has flown and Twitter has left you instead.

    I think it's also a clear signal that things are really never going to return to normal, it's only getting worse from here. Which is easy those of us on the outside to observe, but maybe slightly harder from the inside when you still have most of the community still intact and posting.

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  • [–] 58 points 3 years ago* (last edited 3 years ago) (3 children)

    I think some of us also had hopes that the new CEO would put a leash on Musk and steer Twitter into calmer waters again, but this was just proof that Musk is still doing wtf he wants and the CEO is just there for show. So people have now abandoned their last bit of hope and therefore abandoned T...I mean X as well.

    While I haven't been an active user in a longer time, I've still been a very active lurker until Musk took over. By now, I've only checked Twitter every now and then when bored, to see what happened (as I mostly used Twitter as some kind of news feeds for stuff I couldn't easily follow in any other way). But today I started migrating off completely - going through my follow list one by one and finding ways to follow those things (like local police, local town, local zoo, etc.) in other ways.

    For some that means slower news, or only the most important news - which kinda sucks, as e.g. local police info were good to have in real time during major events or when there was some protest going on. For some this even means mailing lists, ugh.

    And a few I couldn't replace at all, so I'll miss out on those news. Sucks, but hopefully those people/entities will provide their news feed through some better means sometime now.

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  • [–] 24 points 3 years ago (2 children)

    the CEO is just there for show

    The CEO is there to fail: https://en.m.wikipedia.org/wiki/Glass_cliff

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  • [–] 2 points 3 years ago (1 child)

    wall of text to say puppet non-white male CEOs ride failing companies into ground and get blamed. yet they do it anyway. scroll finger hyperactive syndrome flare-up

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  • [–] 55 points 3 years ago (5 children)

    I think it’s spot on. It’s people who were already going through the stages of grief, were kinda stuck in “bargaining” (like: “nah, Twitter is not really dead, it’ll come back”), and the symbolism there about Twitter really being gone-gone fast-tracked them to depression/acceptance.

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  • [–] 17 points 3 years ago (1 child)

    The stages of grief don't have to go in that order. People can be angry at Twitter and then jump to acceptance that its never going back. No fast tracking needed.

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  • [–] 2 points 3 years ago

    I was actually aware of that, which is why I wrote depression/acceptance, meaning they probably moved from bargaining to either one of those, thinking either of those 2 stages could prompt people to leave. By fast-tracking, I meant that moved happened faster than they would have if the rebranding hadn’t happened. It’s still a fascinating bit, I have known about the stages of grief for a while, but only learned recently (like, this year) that they didn’t have to happen in order.

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  • [–] 2 points 3 years ago (1 child)
    • Denial: "There is no way Elon would do that to Twitter."
    • Anger: "This is stupid. Why would Elon do this to Twitter? He's making things so much worse!"
    • Bargaining: "Maybe if I hold out he'll revert the changes. Maybe Elon has some good left in his heart."
    • Depression: "Why do stupid things like this happen to me?"
    • Acceptance: "Looks like Twitter's dead in the water, we should move on."
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  • [–] 1 point 3 years ago

    They finally started to read the room and noticed the furniture they liked wasn't there and had been stolen. We've already figured out Musk's antics and that he's a deplorable human being. They're finally starting to open their eyes and pay attention, especially now that he's meddled with their toy.

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  • [–] 20 points 3 years ago (2 children)

    When spez doubled down and Reddit imploded i moved to lemmy. I also discovered mastodon. But then i realized the reason i used twitter was to follow certain people/accounts none of which are on mastodon.

    We had a reason to ditch Reddit, because they forced everyone off our beloved third party apps. But twitter didn't have this kind of meltdown. Im only a consumer on Twitter, and its still working fine. No reason to quit. The rate limit is dumb but it isn't the end of the world.

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  • [–] 16 points 3 years ago

    Yup Twitter was for following people and Reddit was for following topics. Lemmy with all the new users is pretty much viable for big topics now but Mastodon doesn't magically have all the people I want to follow just because it's a better format.

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  • [–] 5 points 3 years ago

    Couldn't agree more. I was a fail whale era twitter user. Wayyyyy early user. I ditched it a little bit before musk actually, but I still ended up seeing threads here and there because of Reddit.

    Just today I landed on a Twitter thread, saw that x and it was like, strangely repulsing...I wanted to get the hell out of there asap

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