I was actually aware of that, which is why I wrote depression/acceptance, meaning they probably moved from bargaining to either one of those, thinking either of those 2 stages could prompt people to leave. By fast-tracking, I meant that moved happened faster than they would have if the rebranding hadn’t happened. It’s still a fascinating bit, I have known about the stages of grief for a while, but only learned recently (like, this year) that they didn’t have to happen in order.