A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain "This is a new platform" and that makes switching mentally easier.

Elon rate limits tweets

i sleep

Elon changes the logo

real shit??

I've already had several non-tech people say something along the lines of "What the heck is this X thing on my phone?"

I gotta wonder how many other people are just impulse uninstalling something they don't recognize off their phone as well, since ol' Musky boi did this with basically zero user notice as well.

The blue bird was the last thing they had left

I think a good amount of it is also "the straw that broke the camel's back." Twitter users have been taking abuse after abuse. Like many others have stated, they use Twitter to follow specific people. If those people aren't on other platforms, then they're going to stay. But after a certain point, the cost becomes too high. Now the platform is rebranded and now it looks as alien as it's begun to feel. I think that's why so many are once again leaving. Before they could just ignore everything else going on and try to move on with their day. Not there's a big, fat X reminding them of how much they're starting to/already hate the platform now.

Renaming Twitter to 𝕏 is probably the straw that break the camel's back to those people.

I'd like to think it's people finally realizing "Holy shit he IS an idiot" but that might be too optimistic

Absolutely - though some people find it too bare bones. It's designed to be a bit of an anti-Twitter, after all.

Those looking for something more flashy might be interested in checking out, for example, Firefish. The Firefish site also includes a neat "Fediverse software comparison", which lists popular federated services and some of the features they currently have. Personally I prefer the stripped down approach of Mastodon, but reasonable people might disagree. :)

Oh, and there's also elk.zone, an online user interface for Mastodon that behaves a lot like Twitter. Similar to those "old lemmy" sites (like old.lemmy.world) in a way, but as an online app similar to wefwef.app.

Movement of Jah people

It HAS to be on purpose. Nobody can get to billionaire levels of wealth and be completely inept, right? RIGHT?

Could be the straw that broke the camel's back.

I actually hate rebranding by itself too. I see a totally new name as just trying to escape their bad name, likely earned by their previous misdeeds.

That's not terribly surprising, given that both of those groups rely most heavily on network effects: the very point of such accounts requires being where their audience is, especially brands. Those kinds of accounts will move en masse only when most everyone else has already done so

Use the hashtag and follow people you find interesting. Your feed will improve as you curate it to your liking. It’s on you. There is no algorithm feeding you.

The perfect plan

step 1: spend billions buying an extremely recognizable brand
step 2: rebrand it

I actually can't believe he is going forward with this. Twitter achieved the goal of becoming a verb, "tweeting". Companies kill for that, and he's just throwing it away? all the mindshare and recognition? for what?