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EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 6 months ago by [email protected] to c/[email protected]

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What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

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[–] [email protected] 9 points 6 months ago

Sports fans seem pretty happy to be fucked around though. It happens to them hard when seeing sport in real life and have to pay exorbitantly for food at stadiums/sports channel subscriptions, so EA is fucking them quite gently in comparison.