Technology

59197 readers

2390 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

141

Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 6 months ago by [email protected] to c/[email protected]

84 comments fedilink hide all child comments

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 6 points 6 months ago (1 children)

I just watched it for the first time and... I really enjoyed it. It's a little off-brand for Apple, but a great ad overall.

[–] [email protected] 4 points 6 months ago

I just watched it for the first time and... I thought that while the handwringing is excessive, the subtext that all these other emblems of human creativity have to be destroyed to become part of the iPad is unsettling, moreso because the visuals are so decadent in their detail. It makes it feel much more like replacing than supplementing. It's probably worse that I think it was also unintentional. Big miss for me.