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Apple apologizes for iPad “Crush” ad that “missed the mark” (www.theverge.com)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 17 points 6 months ago (2 children)

I thought it was kinda cool.

[–] [email protected] 12 points 6 months ago

It was cool. There’s a reason the hydraulic process Chanel was wildly possible, it’s just cool to watch. And this ad idea was perfect for getting across the point that the new iPad is thinner, so it seems well thought out.

What are these people even complaining about anyway, CGI instruments getting crushed? wtf? I imagine that’s even part of the the ad: look at the CGI we can create, all in a much thinner package

[–] [email protected] 8 points 6 months ago (1 children)

It was a cool visual but I have to admit it felt wrong destroying all of the stuff for a cool visual. The iPad will never replace real world experiences. It can help produce art and music but real world objects can never be replaced by digital replicated ones. Using real paint, playing a real instrument, or playing an original arcade game is just not the same on an iPad. I love technology but certain thing can just not be replicated.