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A shadow of his former self (lemmy.world)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] 6 points 7 months ago* (last edited 7 months ago)

It's probably part of an ongoing trend. There's been sort of a renewed interest in legacy branding in some parts of the brewing world. I would say Miller kind of kicked it off 10 years ago when they rebranded Miller Lite using an updated version of their 1973 can. It was very successful. I actually did a marketing study on it for a project at work around that time.

Since then, several old beer brands have been resurrected. Hamm's, Heileman's Old Style, PBR, just to name a few. If you start seeing Fallstaff at your local liquor store, you'll know we've come full circle.