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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 10 points 8 months ago (2 children)

I wonder what happens when the last whale has been milked dry. With the number of shitty cash grab games out there with heinous monetization, surely the ecosystem reaches a tipping point where there literally just isn't enough money to go around, both because the whales themselves run out and the remaining number gets spread too thin among too many Clash of Clans, FIFAs and Diablo Immortals. Do you think we're going to start seeing real effort in those spaces to appeal to players again, or do they just implode because nobody wants to serve a declining market?

[–] [email protected] 19 points 8 months ago

I wonder what happens when the last whale has been milked dry.

I have some bad news for you friend.

I work at a casino. There is no end of whales. There are whales that are rich enough to sustain their habits and spend more than you or I could morally spend if we had the means. Then, there are whales that spend outside their means, burn out, and are replaced by a new person who does the same thing.

When a whale (highroller) stops coming, we usually assume they've gone to one of our competitor's casinos.

I see no reason why this wouldn't apply to real-money transactions in video games. It's just another casino.

[–] [email protected] 1 points 8 months ago (1 children)

I think we're still a ways off from this happening.

Populations are still growing and many countries GDPs are increasing too lifting more people out of poverty each year.

Eventually I think games will die off one by one as people age out and it's not popular for younger audiences.

Finally in the end there will be 3 or 4 games owned by 2 companies fighting it out for complete control of consumers

[–] [email protected] 2 points 8 months ago (1 children)

As long as there are people who want to make games there will be indy game development going on.

[–] [email protected] 2 points 8 months ago

I'm not talking regular games but the microtransaction hell holes big publishers are pushing now